Merton Skip Hire Cookie Policy
Introduction: This cookie policy explains how Merton Skip Hire and related services use cookies and similar technologies on our online platforms. We explain the cookie types we employ, the purposes behind them, and the choices available to users of Merton skip hire services. Our aim is to be clear about tracking for functionality and to ensure performance monitoring supports a reliable customer experience.We use cookies to deliver core functionality and to improve how the site performs when customers interact with Merton Skip Hire content. Cookies help us keep sessions secure, remember preferences and measure aggregate performance. Essential cookies are required for basic operation, while optional cookies support analytics and targeted marketing.
Types of cookies used: The main categories we employ on the Merton SkipHire platform include:
- Essential cookies: Necessary to enable secure navigation, access to account areas and processing of requests.
- Analytics cookies: Used to collect anonymised data about page visits, load times and feature usage so we can monitor performance.
- Marketing cookies: Used to tailor messages and promotions; they may be set by third parties to display relevant content.
User control and consent
You have clear options to manage cookie preferences. By interacting with cookie banners or settings panels on the platform you can accept all cookies, reject non-essential cookies, or customise which categories you allow. Choosing to block analytics or marketing cookies will not affect the delivery of critical services provided by Merton Skip Hire.
How to control cookies: Most browsers allow you to control cookies via browser settings. You can also delete cookies previously set. Please note that blocking essential cookies may limit functionality; for full service, we recommend allowing essential cookies while giving you the choice on analytics and marketing.
Performance and monitoring are important to us. Analytics cookies collect technical and aggregated information, such as page response times, frequency of visits and interaction paths. This information supports ongoing improvements to the platform and helps ensure reliable, fast access to Merton skip hire tools and resources.
Purpose of performance monitoring
Performance monitoring cookies enable us to:- Measure page load speed and server response to improve stability.
- Identify areas where users encounter errors or delays so we can prioritise fixes.
- Assess the effectiveness of new features and updates through anonymised usage trends.
Data handling and retention: Analytics data is aggregated and processed to remove personal identifiers. We retain aggregate performance data for reasonable periods needed to assess trends and enhance service reliability for Merton Skip Hire customers. Individual personal data is not tied to anonymous analytics cookies.
Marketing and third-party cookies: Marketing cookies may be placed by partners to serve relevant promotions. These cookies help measure campaign reach and tailor offers. If you opt out of marketing cookies, personalised adverts or tracked promotional messages will be reduced or disabled in line with your preferences.
Final notes: We review our cookie practices regularly to align with evolving privacy standards. Your choices matter; managing cookie consent helps strike a balance between functionality, performance monitoring and respect for your privacy when using Merton Skip Hire services.